Red Pearl Cherries
RedPearl is a premium Cherry variety grown in Hawkes Bay, New Zealand. They put quality and sustainability in the forefront: Clean and Green is key. The Cherries are sold locally in markets, but the majority are exported to larger citys in New Zealand.
Export to Asian markets is marked to happen in the near future.
My role was to build the brand and create a visual identity for Red Pearl. Red Pearl prides itself on quality and ethics, so I used a natural colour palette derived from the Cherry itself, and combined this with a delicate serif typeface – creating a finely crafted logo that takes on the role of a cherry in its letterforms, but also underpins premium qualities in it’s sleek, polished state using lush gradients.
[Future work will include website, and packaing of Cherrys for Global Export.]
ALTERNATE CONCEPTS / PLAY