A Brew Box is a boutique, custom themed bar that can be delivered almost anywhere for any event. At Brew Box, they believe beer is just better on tap, so a self-service bar that can be easily transported to any function or event was designed. It’s not every day you get to walk up to a tap and pour your own ice cold beer.
The assignment was to build an identity for the brand. ‘BB’ – the brands new word mark, is a simple 3d graphic that eludes to the design of the bar. Logo v1. houses the tagline: “Drinking outside the Box”, and takes general style cues from existing beer labels. The business cards are a diecut shape, forming a 3d box using a raised gloss print technique. A simple, but strong colour palette of Black and Mustard strengthens the ‘beer brewing’ vibe.