Bonnie Oat Crackers are lovingly hand mixed, rolled, cut and baked in Aotearoa, New Zealand. Cheese’s best friend, local and organic ingredients are used to make these delightfully healthy crackers: free of wheat, dairy, preservatives and sugar.
Bonnie is a Scots word meaning pretty, attractive or excellent – I designed the Bonnie Brand identity to encapsulate this, summing up Bonnie oat crackers perfectly.
The packaging aims to encapsulate a boutique and handmade aesthetic. The Bonnie crown reflects its Scottish heritage – and using the crown as a pattern, strong brand recognition and shelf presence in the supermarket is created.