The Co-Op is a destination boutique in Auckland New Zealand. Aimed at females 16-28 yr, the Co-op is a collaborative retail space featuring a hand-picked selection of Australasian fashion’s most talented up-and-comers.
The Identity and concept of this store was designed to appeal to this demographic – the logo communicating a raw, high end aesthetic that reflects the industrial interior of the store.
For the store launch party I designed a set of “CO-OP” rings housed in a black ring box. This was sent to Media and chosen personalities to increase exposure of the store. Attendees of the party arrived at the scene wearing their invitation.