Mailshop is New Zealand’s premium direct mail house provider. They pride themselves on delivering the most craziest, complex or just wacky personalized communications: they’ve seen it all.
At Dashwood I was involved in a few conceptual campaigns. We used their idea of “no such thing as ordinary” to design a breakfast box, fully personalized, sent out to all Mailshops Clients. Clever copy along with personalized real toast/milk/cereal made this promotional piece different from anything else…literally!